Learn from the World's Best PMs — Without Listening for Hours

Develop the ability to say no as a core PM competency. Every yes to a mediocre feature is an implicit no to higher-impact opportunities.

Saying no is the most important skill in product management

ICE score alone is not enough to prioritize. Always add a reversibility factor: how much damage does being wrong here actually cause?

"Most PMs prioritize thinking about the upside. Great PMs prioritize thinking about the downside of being wrong."

Apply the 'three generations rule' in product decisions: build for today, but with a clear vision of where technology will be in 6-10 years.

The three generations rule behind everything he's shipped

The PM's role is to serve the team, not the stakeholders. Stakeholders define constraints. The team discovers solutions. Confusing those two roles is fatal.

"When PMs become the messenger between stakeholders and engineering, the product loses. Someone has to own the problem space — and that is the PM's job."

Create frequent feedback loops with users to understand what hinders their engagement.

Talking with users regularly is the fastest way to discover why engagement is low and what they really need

Maintain a healthy ratio of designers to engineers (approximately 1 designer per 8 engineers) to ensure that design is integral to the product without becoming a bottleneck.

You want to usually have one designer for every eight software engineers. The right ratio of designers to software engineers is important.