Learn to kill features without emotional attachment. If a feature doesn't generate measurable value for the user or the business, removing it frees up resources to build what actually matters.
Get comfortable killing a feature
Measure a feature's success by outcomes (impact on business and user metrics), not by outputs (deliverables or launches).
If you can't measure the impact, you can't justify keeping it
Communicate feature removal decisions with transparency and empathy toward affected users, offering alternatives or migration paths.
Killing a feature is also about how you communicate it
Conduct regular feature audits to identify candidates for removal based on usage, maintenance cost, and strategic alignment.
You need a systematic way to review what's in your product
Develop the ability to say no as a core PM competency. Every yes to a mediocre feature is an implicit no to higher-impact opportunities.
Saying no is the most important skill in product management
