Dan Shipper is the co-founder and CEO of Every, a media and software company that’s become a living laboratory for the future of work. Everyone at his company of about 30 people is an AI early adopter; from editors to ops people, they use AI to do much of their work, giving Every a unique lens into
PMs should specialize in working with AI agents within platforms like Claude Code and Codex, not traditional interfaces. The future of work will happen within these tools, not in conventional SaaS.
The future of work will happen inside Codex or Claude Code. Every company will have one super-agent inside their Slack that every employee talks to regularly.
PMs will thrive in the AI era if they focus on working with agents and maximizing human-AI collaboration. Master how agents think, communicate with them, and design for both audiences simultaneously.
PMs will thrive in the AI era. The only thing you need to do to stay employed is ride the models.
The 'forward-deployed engineer' is the new most valuable role. As a PM, you need to understand that this bridge role between product and data is critical; consider hiring or working closely with someone in this position.
Forward deployed engineer is the new most essential role.
Traditional automation as a concept is a lie; in reality, AI agents generate more work because they expand what is possible. As a PM, you must reframe how you communicate the benefits of AI internally and with customers.
Automation is a lie. We will read way more AI-generated writing and we will like it.
Build software for humans and agents working together, not for one or the other. This is the fundamental product paradigm for the next decade — every design decision must consider both audiences.
We'll be building software for humans and agents to use together. Every agent needs a human.