Chapter 8: How to increase user engagement

Intercom TeamOct 26, 20175 key advice

There is no consistent quantifiable definition of engagement across different products, but if you make user engagement a priority there are loads of quick wins to be had. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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Key Advice from this Episode

MetricsMid

Focus on meaningful engagement metrics that reflect real value for the user, not just activity.

True engagement is measured by the value the user gets, not by how many times they open the app

DiscoveryJunior

Design onboarding experiences that demonstrate the product's core value within the first 5 minutes.

If you fail to show value in the first session, most users won't open the app again

PrioritizationMid

Prioritize features based on impact on engagement and retention, not on the volume of user requests.

Just because many users request a feature doesn't mean it will increase product engagement or retention

DiscoveryMid

Create frequent feedback loops with users to understand what hinders their engagement.

Talking with users regularly is the fastest way to discover why engagement is low and what they really need

MetricsSenior

Measure and optimize for retention metrics (especially D1, D7, D30) as the primary indicator of healthy engagement.

If your users are coming back day after day, that's the true signal that engagement is real and your product matters